Website Copy Revisited

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• by Andrey Milyan in Blog
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About the Author

Andrey Milyan (312 Posts)

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.

1 Comment

1. Garrett French says:

   January 31, 2007 at 11:53 am

   I’ve been reading LOTS of books about selling with copy lately. Currently I’m finding value in:

   Ogilvy on Advertising
   The Copywriter’s Handbook by Bly
   My Life in Advertising by Claude Hopkins
   Advertising Secrets of the Written Word

   These are mostly “old school” copywriting books and they are MAGNIFICENT for their emphasis on SALES.

   Web marketers lose focus on sales sometimes, curiously enough.

   I like copyblogger too – he’s a masterful copy writer. His roots are clearly in the books I mentioned above.