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Website Visitors Read Your Copy, Right?
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About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
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I can attest that the clients of mine that use ad text saying “As Seen On” (for TV) or “As Seen In” (for Magazine) are wildly more successful than ads where I don’t use that text. People like to associate what they see online to what they’ve seen in the past in other media forms.
There is a difference we believe in not quite reading everything a page has to offer within the copy and being just plain stupid. We’re not surprised people went through an entire website to fill out a form to be on the show when it was blatantly obvious that it was for a product.
thanks for the backlink.
In recent study, visitors only browse page content from left to right and mostly visitors has an eye catch when it comes to bold text, larger fonts and action call button .