What Do Busy SEM Professionals Keep in Their Toolkit?

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As a busy professional in the hectic Search Engine Marketing industry, my time is limited. Severely limited. Sometimes I feel like I need to travel at warp speed just to keep up with the demands of this industry! To squeeze as much into my schedule as possible without resorting to self-cloning, my daily routine involves the use of a range of time-saving tools and software. Here are a few of my favorites:

FreshBooks Invoicing and Timesheets

This little gem is an online estimating, invoicing, project management, and time tracking service that gives your business, no matter how small it may be, a professional image. I use it to invoice all my clients online and  can even be set up to automatically bill and debit the credit cards of recurring clients every month. It also has built-in staff timesheets and project management tools for online collaboration.

Staff can use the stop-watch to time the various tasks they do for certain clients and then press a button to bill those clients automatically, based on the hours logged in the timesheet. FreshBooks offers plug-ins for a wide range of third-party tools such as Basecamp, PayPal and 2Checkout and provides the option of email or ground-mail invoicing. I’ve raved about this product so much that they put my testimonial on their home page!

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About the Author

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Kalena Jordan, one of the first search engine optimization experts in Australia, is well-known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Kalena is Director of Studies at Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.

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