What Should You Really Do At Digital Marketing Conferences?

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Synopsis – With the calendar filling up with search engine marketing related events for the coming year, it’s time to start deciding which conferences you are going to attend. Perhaps you always go to one particular conference, and will do so again this year, or maybe you are going to expand your horizons and try to swing a trip to an event you’ve always wanted to go to in a city you’ve always wanted to visit. Either way, you need to plan your time wisely and prepare in advance, in order to get every last bit of goodness out of your time at these educational events, especially in tough economic times.

In his article, “What Should You Really Do At Digital Marketing Conferences?” Jeremy Burton discusses the four types of conference attendees and what each is looking for in marketing events such as these. Taking each of the four types (the marketing professional, the exhibitor, the industry novice, and the job seeker), Jeremy uses his experiences at numerous digital marketing events to offer advice on how best to spend your time there. Of course, a large part of your time will be spent at the variety of educational seminars and presentations that are a staple of conferences, but Jeremy offers concrete tips on how to approach the networking opportunities on the exhibit floor to make the most of your time there.

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