What the “Pop-up” Decline Teaches About Consumer Behaviors

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• by Kevin Gold in Landing Page Optimization
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About the Author

Kevin Gold (78 Posts)

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

1 Comment

1. Alex says:

   June 1, 2007 at 4:25 pm

   Even the leading SEM website, such as SEOmoz.com has resorted to using popups to promote their premium membership. And the top web designer community – SitePoint.com – uses them to promote their books. Both are quite annoying and a bit surprising (since these are supposed to be highly respectable websites in the industry), but they have been doing it for quite a bit.

   I wonder how effective popup blockers really are. There just seems to be so many ways to circumvent them that if you really wanted to do popup marketing, you could.

   Do you think that it’s only effective for email conversions or other types of marketing, as well?