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What To Do With Out-Of-Date Product Pages?
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About the Author
Rebecca Appleton (173 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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You bring up a very good point about the adverse effects of just deleting an expired page. There is no telling how many link building efforts will have gone to waste if you simply remove it. A website could always run a link audit to see if that page is actually helping with search engine rank or just taking up space with useless content.