What’s It All About? Behold The Explainer Infographic

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Continuing along with our Thursday infographic series, we turn our attention this week to the explainer infographic. Quite different from the survey infographic we highlighted last week, the explainer’s job is to cover how an entire industry works. While that might sound easy, one must keep in mind that they need to resonate with both the industry expert and the layman alike.

Just because you’re explaining a complex subject to your community doesn’t mean that it needs to be boring and not funny. If you’re thinking like that, you’ve got to get your creative juices flowing.

Here’s a great example: do you know the difference between cardiac arrest and a heart attack? Many don’t, and it could cost you your life. Now that I’ve got your attention, see how this all lays out in an explainer infographic on cardiac arrest:

What You Don't Know Will Kill You [Infographic]
© 2012 AED.com

A good explainer infographic will grab you on its rollercoaster ride and make you think deeply on the subject matter – even if it’s outside your normal read.

Can you think of other explainer infogrpahics you’ve come across in your web travels that motivated you to read more? Let us know in the comments.

About the Author

Brian Wallace is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from small business to Fortune 500.

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2 Comments

  1. No one know what's gonna kill us, if it is accident or illness or bad habits. Cardiac arrest can prevent it by living a peaceful and healthy lifestyle.

  2. Appreciate the feedback, Becca!