What’s Your Online Quiz IQ?

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Synopsis – Link building is one of the basic building blocks of search engine optimization and there are many different techniques for attracting links to your website and seeking links out from others. But one technique that is not often discussed is quiz marketing as a means of attracting links to your site.

Garrett French, in his article “What’s Your Online Quiz IQ?” discusses the background of the use of quizzes as online linkbait, how quizzes can help you enlarge your linking empire, and explores the whole question of whether or not quiz marketing is worth investing some time in.

Garrett completes his analysis with a comprehensive, nine-point guide that will take novice quiz builders through the initial planning stages through implementation and tracking of the results. Pertinent tips surrounding each point of the exercise help you avoid some of the common pitfalls associated with these increasingly popular widget-type pieces of content.

Whether you choose to invoke humor (like the legendary Matt Inman aka The Oatmeal does in his interactive quizzes – example: the 10 question dinosaur wrestling quiz below) or you offer serious information in an educational manner), there’s no doubt that people’s curiosity is piqued by such content. Experience shows that users are willing to share and link to quizzes that impress them. For those whose websites make use of informational, non-sales content, and especially those whose space includes the use of widgets, quizzes may be just the ticket for boosting those all-important linking opportunities.

The complete article follows …