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Why Won’t My New Website Rank?

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Launching a new business website is exciting.  People are looking for information online and building a website is the first step towards improving your visibility.  When you launch a new site, you can really take the website in any direction.  It’s a smart idea to consider on-site search engine optimization right from the start by getting insights from an SEO consultant.  However, it’s necessary to understand that no matter how much SEO work goes into the project, SEO results will be minimal to start for a brand new website.

Here are 4 reasons why a new website won’t automatically rank:

1.  No trust factor

The search engine algorithms are complex and there are over 200 signals that determine where a website will rank.  One of the things that the search engines consider when ranking sites is the trust or authority of the site.  It can take years to build this trust no matter how well-optimized the site is when it first launches.  Authority is achieved by building quality inbound links and creating and sharing great content on a regular basis.  Since there is really only so much that can be done within the first few weeks of a website launch, it’s going to take some time to achieve this trust.

2.  The competition

Every industry is competitive online.  Competitors are looking for the same real estate on the SERP (search engine results page) as you are.  Obviously everybody wants to be at the top, but there is only room for one website at that number 1 position.  A new website that isn’t yet trusted is going to have a difficult time competing with websites that have existed for years.  The success of your online competitors is really out of your control.

3.  No search volume for new terminology

If you are launching a website for a new company that offers a revolutionary new product you might think that getting people to your site will be easy since there is little or no competition (yet).  The only problem is that if the product is new and nobody knows about it, people won’t be searching for it.  In order to generate visitors from the search engines, you need to target keywords that at least have some search volume.  For a startup SEO campaign, it’s necessary to use a mix of new and established keywords in order to start generating visitors.  Maintaining other marketing efforts that will educate people about what you have to offer will eventually draw visitors to your site that are searching using niche keywords.

4.  Not enough time

When you start a new business and first launch a website it’s likely that there are probably a million other things going on at the same time.  SEO isn’t something that should be “worried about later”.  Make a commitment and financial investment in SEO from the start in order to see an improvement in rank.

Image: SEO Ranking by Shutterstock

About the Author

Nick Stamoulis is the President and Founder of http://www.Brick Marketing.com/. With over 12 years of experience, Nick has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing, and internet marketing experience, Nick has successfully increased the 
online visibility and sales of clients in all industries. He spends his time working with clients, writing in his blog, publishing the Brick Marketing SEO newsletter (read by over 130,000 opt-in subscribers!) and also finds time to write about SEO in some of the top other online publications,

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One Comment

  1. It was Great articles and you have highlighted all main key points i should say.Website should be treated as a sales team so as to make sure, it is presentable and highly effective in driving business.