Launching a new business website is exciting.A� People are looking for information online and building a website is the first step towards improving your visibility.A� When you launch a new site, you can really take the website in any direction.A� Ita��s a smart idea to consider on-site search engine optimization right from the start by getting insights from an SEO consultant.A� However, ita��s necessary to understand that no matter how much SEO work goes into the project, SEO results will be minimal to start for a brand new website.
Here are 4 reasons why a new website wona��t automatically rank:
1.A� No trust factor
The search engine algorithms are complex and there are over 200 signals that determine where a website will rank.A� One of the things that the search engines consider when ranking sites is the trust or authority of the site.A� It can take years to build this trust no matter how well-optimized the site is when it first launches.A� Authority is achieved by building quality inbound links and creating and sharing great content on a regular basis.A� Since there is really only so much that can be done within the first few weeks of a website launch, ita��s going to take some time to achieve this trust.
2.A� The competition
Every industry is competitive online.A� Competitors are looking for the same real estate on the SERP (search engine results page) as you are.A� Obviously everybody wants to be at the top, but there is only room for one website at that number 1 position.A� A new website that isna��t yet trusted is going to have a difficult time competing with websites that have existed for years.A� The success of your online competitors is really out of your control.
3.A� No search volume for new terminology
If you are launching a website for a new company that offers a revolutionary new product you might think that getting people to your site will be easy since there is little or no competition (yet).A� The only problem is that if the product is new and nobody knows about it, people wona��t be searching for it.A� In order to generate visitors from the search engines, you need to target keywords that at least have some search volume.A� For a startup SEO campaign, ita��s necessary to use a mix of new and established keywords in order to start generating visitors.A� Maintaining other marketing efforts that will educate people about what you have to offer will eventually draw visitors to your site that are searching using niche keywords.
4.A� Not enough time
When you start a new business and first launch a website ita��s likely that there are probably a million other things going on at the same time.A� SEO isna��t something that should be a�?worried about latera�?.A� Make a commitment and financial investment in SEO from the start in order to see an improvement in rank.
Image: SEO Ranking by Shutterstock