Are You Wise To Universal Search?

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• by Rebecca Appleton in Organic

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TAGS: Blog Search, Content, Google, Local Search, News, Product Search, SEO, Universal Search

About the Author

Rebecca Appleton (84 Posts)

I am the operations director at SEO agency AppleJupp and trained as an online journalist. I head up AppleJupp'ssearch engine optimisation team which means being on top of industry trends, attending and speaking at conferences and testing new initiatives.

0 Comments

1. Linda Bateman says:

   June 29, 2009 at 12:46 pm

   This article contained lots of good information, though it was all very basic. Feeds, whether they be news or products, can be optimized similarly to standard organic search optimization, and should not be left to chance with automated updates. Additionally, Google Products does not have a perfect system, though it is good. Too many issues can arise pertaining to your feed to leave it unmonitored.

   For something as important as Google Products, which directly leads to sales for online retailers who supply Google Products with a feed, I would have hoped for a greater explanation of the role of Google Products within the Universal Search model.

   Linda Bateman’s last blog post..Social Media and Word of Mouth Marketing