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Are You Wise To Universal Search?
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About the Author
Rebecca Appleton (166 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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This article contained lots of good information, though it was all very basic. Feeds, whether they be news or products, can be optimized similarly to standard organic search optimization, and should not be left to chance with automated updates. Additionally, Google Products does not have a perfect system, though it is good. Too many issues can arise pertaining to your feed to leave it unmonitored.
For something as important as Google Products, which directly leads to sales for online retailers who supply Google Products with a feed, I would have hoped for a greater explanation of the role of Google Products within the Universal Search model.
Linda Bateman’s last blog post..Social Media and Word of Mouth Marketing