Caught up on my reading over the weekend, once my email server got fixed. Apparently, the outage affected tons of people across Canada and those unfortunate enough to have switched to VOiP in one city also lost phone service. Let’s hope the cell towers were still working.
Although there was a lot of news, one really important tidbit stuck out for AdWords users. With Google now offering dayparting, they are giving everyone until July 30th to set a desired timezone in their AdWords account. If you don’t set a timezone that reflects either your location or a timezone that you want your account to be tied to, you will turn into a pumpkin and be set at PST (Pacific Standard Time) for all eternity. In fact, you can only choose your timezone this one time – no changing timezones later. Here’s a link to the info.
Wonder if they’ll make an exception if you pull up stakes and move to another timezone? And what about companies with different locations in different states but only one account? And why would it be so difficult for Google to change your timezone? Maybe once the much-maligned Google pay system finally debuts, you’ll be able to “buy” a timezone change. Hey, just a sec, you’re already paying for running your ads! Someone please stop the merry-go-round … I’m getting dizzy.