With AdWords, Timing Can Make All The Difference

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About the Author

(311 Posts)

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

2 Comments*

  1. Sameer says:

    Makes no sense to charge for time zone change. Google should concentrate on getting revenue from the Ads and not from uncalled for fees. If they do that, then they really do need some healthy competition ….MSN?

  2. Frances says:

    Thanks for the comment, Sameer. I, too, think it’ll be a big mistake if Google starts charging for anything to do with the AdWords program. Everytime they add a new feature, though, they have to hope they get more new advertisers to cover the cost of the new features or it will cut into their profit margin.

    Competition is very good and needed. I personally am not thrilled with the thought of MSN on top. Microsoft controls enough of the “online experience” already, not to speak of offline market saturation. Not a slam at Microsoft necessarily, but do they know what “healthy” competition means, based on prior behavior?

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