You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Write Better Pay-Per-Click Ad Text”.
Write Better Pay-Per-Click Ad Text
New to the Search Marketing Standard Blog?
Subscribe to our blog via our RSS feed and receive updates and tips.
WHAT’S NEXT?
- Read more Advertising Copy articles.
- Subscribe to our weekly newsletter for practical how-to, industry stats and expert advice.
- All articles are available for republishing as long as you provide a link back to the original article.
- Become a premium member to get the print and digital magazine and premium content.
About the Author
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.


Bottom line, the more relevant your ad text and landing page the more you’ll engage the searchers, which will earn you a higher CTR and thus a higher Quality Score. In short, be more relevant and save more money.
Cheers,
Long Tail
I find this very interesting blog, has been very useful for me, I always come back.
there is a new option to adsense, we pay 75% of earnings for publishers and advertisers to minimum of $ 5.00 to advertise on the network, the entire transaction is by paypal.
we need new partners who want to make money with this new option to pay per click.