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Writing SEO Copy That Sells
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About the Author
Rebecca Appleton (166 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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Great points, many people create copy just for the search engines. Its time to create useful info. The internet is already a cesspool of info.
Rebecca, I’m curious as to your thoughts on the move of many search engines to deal strictly what it deems to be the “context” or “subject” of an article based on what it determines to be the keywords versus the actual intent of the article? I have seen articles rank for totally unrelated topics, not because of bad copy of bad writing, but because the search engines just didn’t do a great job at indexing & analyzing the content. Have you seen such a thing?
I always TRY to blen both the human and bot copy together. Sometimes it’s easy, sometimes it’s not, depending on the target KWs. Some are a lot better than others.
RM