Yahoo! Publisher Network Makes Ad Changes

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According to Search Engine Journal, Yahoo! has made some performance and style changes to YPN ads. Some of the changes include the removal of ellipses, truncated words, and dropping descriptions on some of the ads.

Here is the list of changes:

* 234 x 60 and 468 x 60 ad unit size will no longer display a description

* Number of listings will change based on the following:
160 x 600 = 5 listings
180 x 150 = 1 listing
300 x 250 = 3 listings
336 x 280 = 4 listings
728 x 90 = 3 listings

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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