Yahoo! Testing PPC Mobile Ads

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Yahoo! has started beta testing its PPC platform for mobile phones. The tests are already underway in the UK and Japan, and now the company is working with about 100 advertisers to test the pay-per-click platform in the U.S.

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About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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