As reported by Elinor Mills down at CNet’s Yahoo Blog, Yahoo! will be offering incentives to their email users for using their search engine. Some of the offers include:
- No Yahoo Mail ads.
- Unlimited Yahoo Mail storage, versus the one gigabyte now provided for free.
- Five free music downloads a month for playing on a PC or portable MP3 player.
- Netflix discount.
- Frequent flyer miles.
Just curious what kind of people are they planning to recruit this way and how this “increase in quality traffic” is going to reflect on their advertisers…
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About the Author
Andrey Milyan
Andrey Milyan is the editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.
I would guess they are trying to target the late teens to 20-something age group by the looks of the offering, especially the free music downloads. That would be a huge incentive to me if I had a yahoo mail account.