Yahoo’s “Panama” Advertising Platform Is Out

New to the Search Marketing Standard Blog?

Subscribe to our blog via our RSS feed and receive updates and tips.

Barry Schwartz has the inside scoop on the new advertising platform from Yahoo!, code named Panama. Invitations to migrate to the new system from the old Yahoo! Search Marketing platform will begin next week. Mandatory migration will start some time after the New Year.

So what does the new interface look like? Barry has some screenshots here.

Among the new features, “Panama” promises to have faster ad approval, advanced geotargeting (users will be able to pick a market, a region or a city with surrounding areas), user-friendly AJAX interface, etc.

Are we looking at the AdWords killer? Probably not from the start. The platform packs some nice features, but it’s a safe bet that it will be pretty buggy once launched. []

Related Articles

  1. Panama Rising: Yahoo’s New Platform Live in US Today

    3
    by in Pay-Per-Click

  2. Apple's New Advertising Platform – I Can Addz iAd To My Cheeseberger?

    0
    by in Mobile Search

  3. Yahoo! Search Platform Continues To Grow

    0
    by in General SEM

  4. Yahoo’s Pay-Per-Click Battlefront

    0
    by in Pay-Per-Click

  5. Paper or Plastic, Sir? The New Face of Shopping On The Mobile Platform

    0
    by in Mobile Search

  6. Yahoo! Marches On…

    0
    by in News
WHAT’S NEXT?

About the Author

(312 Posts)

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.

1 Comment*

  1. Erica Forrette says:
    October 19, 2006 at 5:23 pm

    I’m just stating the obvious but Y has a long way to go before they have an AdWords killer – namely, get that search market share up! :-)

Share Your Thoughts