Yahoo’s Quality-based Pricing is Launched

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• by Kevin Gold in Pay-Per-Click
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About the Author

Kevin Gold (78 Posts)

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

1 Comment

1. Boris Mordkovich says:

   June 8, 2007 at 2:48 pm

   Kevin,

   That’s a very good point. The actual conversion rate could be influenced by a million of factors, including the landing page, copy of the ad (to ensure that it attracts the right type of visitor), etc. On top of that, Yahoo! won’t be able to get the conversion data from most of the advertisers either – not everybody uses their conversion tracking.

   Furthermore, this move has seemed to upset a lot of publishers, even the quality ones. That may result in them moving to AdSense and further hurting Yahoo’s traffic sources.

   So far, the whole thing seems good in theory, but it’s not quite clear how it will work in reality.

   Boris