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“Yo Mama Has …” : Reputation Management
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About the Author
Joe Whyte (35 Posts)
Joe Whyte has been developing, managing and implementing successful, innovative, bleeding edge digital marketing strategies for Fortune 500 companies for over 7 years.
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Great article addressing the fundamental tools of online reputation management (ORM). The challenge we’ve found at Anvil with ORM clients is that they tend not to follow direction and are also rarely innocent in regards to the issue at hand. It’s a very challenging discipline to manage, as it’s more about the integrity of the relationship than the ORM strategies & tactics. I address this very issue in the next issue of Search Marketing Standard.
I get calls for “Google scrubbing” services fairly frequently. That is companies or individuals who have made some one mad and most commonly, they have had a complaint written against them at a complaint site like http://www.ripoffreport.com In my experience a lot of these owners have not done much to make the disgruntled customer happy or have had a court ruling against them or had their (example) prison record exposed.
There is a company that does seo and reputation management that is very effective in getting these posts removed from the listings. It appears they do it with a massive number of posts to their network of blogs and link sites. In essence they create so much noise and focus their resources on pages to create more importance than the Google listed rip off report pages that they drive them out of the top search engine ranking pages.
As Joe mentions, the key to this is monitoring your reputation. Addressing negativity quickly and with sincerity will go a long way towards mending relationships and maintaining a good online reputation.