You Need Video in Your Marketing Mix in 2007

Because:
Search YouTube Content with Podzinger (text search INSIDE videos)
Google To Be Embedded On Samsung Phones (Google is HUNGRY to bring all data mobile, especially video)
Verizon to Launch Full-Length TV Shows on Mobile Phones (well, they’re not launching them for their health ;)

The days of video search and mobile convergence (or even mobile search for that matter) aren’t here yet, but they’re coming quickly. If you haven’t spent at least four or five hours thinking about how you can create more business for yourself with video you’re already behind the pack people.

Video will be everywhere, on every device we cary, and at first it will be easy as he-double-hockey-sticks to rank your videos for terms that you will find profitable, or to find low-cost inventory.

You’ve got to get on it before online entertainment giants drive up prices on video ads and distribution by dominating the mainstream… oops you may be too late:

Apple & Cingular To Team on Phone Service: WSJ []

About the Author

Garrett French (53 Posts)

Garrett French is the co-founder of Ontolo, Inc., co-creator of the Ontolo Link Building Toolset, which uses your target keywords to find and grade link prospects. The Link Building Toolset reduces link prospecting and qualification time, letting you focus on the most important part of link building: relationships. He's also the co-author of the Ontolo Link Building Book.

1 Comment*

  1. Andrey Milyan says:
    January 9, 2007 at 10:20 am

    Good post, Garrett. What’s interesting is the format of the ad. Google seems to follow the previous studies done and has limited the ad to 15 seconds in length.

    Another thing worth noting is the fact that viewers can skip the ad. No one in the field really knows how to go about video ads. At which point will the user abandon the video? At which point should you insert the commercial break?

    As Jason Lee Miller from WebProNews points out: “there are no experts in this realm, only testers”

Share Your Thoughts