Comments on: You Need Video in Your Marketing Mix in 2007 http://www.searchmarketingstandard.com/you-need-video-in-your-marketing-mix Fri, 10 Feb 2012 15:42:14 -0500 hourly 1 http://wordpress.org/?v=3.3 By: Andrey Milyan http://www.searchmarketingstandard.com/you-need-video-in-your-marketing-mix/comment-page-1#comment-209 Andrey Milyan Tue, 09 Jan 2007 15:20:00 +0000 http://www.searchmarketingmagazine.com/blog/2007/01/you-need-video-in-your-marketing-mix.html#comment-209 Good post, Garrett. What's interesting is the format of the ad. Google seems to follow the previous studies done and has limited the ad to 15 seconds in length.<BR/><BR/>Another thing worth noting is the fact that viewers can skip the ad. No one in the field really knows how to go about video ads. At which point will the user abandon the video? At which point should you insert the commercial break?<BR/><BR/>As Jason Lee Miller from WebProNews points out: "there are no experts in this realm, only testers" Good post, Garrett. What’s interesting is the format of the ad. Google seems to follow the previous studies done and has limited the ad to 15 seconds in length.

Another thing worth noting is the fact that viewers can skip the ad. No one in the field really knows how to go about video ads. At which point will the user abandon the video? At which point should you insert the commercial break?

As Jason Lee Miller from WebProNews points out: “there are no experts in this realm, only testers”

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