Congratulations! You have a blog. It has a catchy name. You’re amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street. Next year, you plan to retire to a tropical island because your blog’s success is like winning the lottery. Or not.
Focusing on the usability of your blog can help create a happy picture much like the one I’ve described (well, maybe not everyone will be on that tropical island next year). Like many endeavors, it all begins with a vision.
What is the purpose of your blog? The ease and availability of blog software makes blogging an option for nearly every website. You can entertain. Inform. Sell products. Offer opinions. Perhaps you simply want to write from your heart and your personal blog is your journal.
What do you want readers to do on your blog (if anything)? Do you want them to buy your book or learn more about you or your business? What would you like them to do after they leave your blog? Can they recommend it to others, order services from your other website, click to other blogs, read your resume, or contact you?